Hyaluronic Acid is a naturally occurring substance found in our skin that helps to keep it hydrated + plump. As we age, the amount of Hyaluronic Acid in our skin decreases, leading to a loss of firmness + elasticity. Hyaluronic Acid is a humectant, which means it draws water to the skin + helps to keep skin hydrated to prevent dryness + flakiness. Hyaluronic Acid can also help to improve skin texture and tone, giving you a more radiant & youthful complexion.